Digital Programmatic Marketing
Have you noticed how many ads you get in a day on your phone, computer, Smart TV, or tablet?
Have you noticed how often they seem to align themselves
with a website or an interest you have shown in your
electronics for that product or service?
Coincidence?
No!
These ads have been carefully curated to target one person – You!
That is Digital Programmatic Marketing.
Some marketing companies, such as The Helm Group,
have acquired demand-side platforms (D.S.P.)
With the use of algorithms, The Helm Group can target people
who has shown an interest in your product or service?
This puts you in a position where you only pay for ads that are
delivered directly to your prospective clients.
The Helm Group can then track if the client goes to your website,
how long they stay, what they looked at, and where they go from there.
Then we can provide you with monthly reports.
That lets you see how D.P.M. is working for you.
Giving you a client list and finding out what is working or not working on your site.